First, it’s a signal of LinkedIn continuing to invest in its marketing and advertising services, an area that is growing at a fast clip for the company. As a startup, Oribi had raised just under $28 million in funding, according to PitchBook data, from investors that included Sequoia, TLV Parnters, Ibex and others (including taking a bit of funding from Google as part of a local accelerator run by the search giant). Terms of the deal were not disclosed in the blog post announcing the acquisition but sources confirm to us that LinkedIn paid between $80 million and $90 million for Oribi, a figure it seems other outlets are also reporting. The deal will see LinkedIn establish its first office in Israel. The Microsoft-owned networking platform has acquired Oribi, a Tel Aviv startup that specializes in marketing attribution technology.

LinkedIn - the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users - has a long-standing business in marketing and advertising on its own platform today it is announcing an acquisition that could point to its ambitions to provide more analytics and insights across the wider internet.

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