Only once this goal has been reached can the company be net zero, but there is an important role to play in removing as many emissions as possible as fast as possible and it is this driving the company’s strategy. That means prioritising internal emissions reduction, aligning its full value chain to 50% cuts by 2030 and near zero by 2050. Salesforce has committed to becoming a net zero company, and has set its targets with the Science Based Targets initiative. Salesforce has set a goal purchase 1 million tons of high-quality blue carbon credits over the next four years. This is intended to conserve, protect, and restore coastal and marine ecosystems.

These include a global tree equity and urban reforestation initiative and Salesforce’s first blue carbon programme. In addition to its grants and donations, Salesforce has also announced the launch of two new natural climate solutions. The fund has already backed companies such as DroneSeed, Loam Bio, Mango Materials, NCX, Novoloop, Planet and Terraformation, The $100 million from TIME Ventures will invest in ecopreneurs working on launching new innovations to reduce emissions, sequester carbon, and repair and protect natural resources.

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